ABOUT ME

My journey began in Northern Ireland before I moved to England in 2011 to study Fashion, Communication & Promotion at Nottingham Trent University. After graduating, I headed to London, where I gained hands-on experience through an internship with Paul Smith Menswear and marketing roles at Mercure Hotels, RedEye Marketing and Feefo.

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Alongside my marketing career, I was also a columnist for the Impartial Reporter, Ireland’s longest-standing newspaper, for six years. Writing a regular column gave me the opportunity to develop my voice as a writer and connect with readers through stories, insights and commentary.

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In 2018, I joined Centric Software as a Content Marketing Manager, working with global brands including Superdry, Helinox and KIKO Milano. That same year, I started freelancing in copywriting and marketing. What began as a side project quickly grew into a thriving business, and in 2021 I made the leap to freelancing full-time.

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Since then, I’ve had the pleasure of working with a wide range of fantastic brands and agencies, including BT, Fruit Marketing, Turtle Tots, AUK, Clarks, Sykes Holiday Cottages, Princesshay, Stagecoach, Asabel Marketing, McQueenie Mulholland, Mizuno Japan and many more.

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When I’m not working, you’ll usually find me hiking, cycling or sampling Devon’s best coffee spots alongside my husband, our three daughters and dog.